Since its debut on November 9, 2023, HarmonyOS Intelligent Mobility has achieved impressive results. In just over a year, it has delivered remarkable sales milestones. For example, the Aito M9 reached over 200,000 orders in 12 months. Similarly, the new M7 delivered more than 190,000 units this year. Additionally, the Stelato S9 has consistently ranked as the top-selling electric sedan over 400,000 RMB. Clearly, HarmonyOS Intelligent Mobility is seen as a "star performer" by many.

2024: The Rise of the "Four Segments" Strategy

Let’s start with some background. HarmonyOS Intelligent Mobility originated from Huawei’s Smart Selection model. In December 2021, the Aito brand debuted, introducing the M5 and M7 models. These vehicles showcased Huawei's capabilities in the automotive industry.

By 2024, HarmonyOS Intelligent Mobility has partnered with major automakers such as Seres, Chery, BAIC, and JAC. Together, they have launched four distinct brands: Aito,Luxeed,Stelato andMaextro.This marks the formal unveiling of HarmonyOS's complete "Four Segments" lineup.

Each brand has a clear and complementary focus:

Aito: Specializes in SUVs for family use.

Luxeed: Targets mid-range and premium cars, appealing to young customers.

Stelato: Focuses on executive luxury, suitable for both business and personal use.

Maextro: Offers ultra-luxury vehicles priced above one million RMB, aimed at elite buyers.

For consumers, the distinctions are clear. Maextro emphasizes business luxury. Aito caters to family needs. Luxeed highlights sporty features, while Stelato prioritizes premium comfort. This balanced strategy ensures that each brand serves a unique market segment.

Dominating the Market: Leading Sales and Surpassing BBA

HarmonyOS Intelligent Mobility’s average transaction price has reached 379,000 RMB. It has been the top seller in China’s auto market for eight consecutive months. This figure far exceeds traditional luxury brands like BMW, Mercedes-Benz, and Audi (BBA). This success stems from its user-centric philosophy and relentless innovation in intelligent technology.

Technology as the Core: A Pioneer in Smart Vehicles

HarmonyOS Intelligent Mobility sees technology as its core advantage. By developing chips, software, hardware, and ecosystems in-house, it has created a robust technological foundation.

HUAWEI ADS 3.0: This advanced driving system offers precise route planning and end-to-end navigation. It enhances safety and comfort with smart features.

HarmonyOS Cockpit 4.0: The latest version supports multi-screen connectivity and seamless updates via OTA. It ensures users always enjoy fresh and smooth experiences.

Tuling Platform: The intelligent chassis system enhances driving stability and comfort. The second-generation platform, launching soon, integrates smart driving, cockpits, and domain controls.

Looking Ahead to 2025: Greater Innovation and Growth

HarmonyOS Intelligent Mobility continues to redefine the automotive industry. Its integration of Huawei's ICT and smart technologies ensures sustained growth. The "Four Segments" strategy, supported by cutting-edge innovations, positions it as a leader in the market.

The journey has just begun. Expect an even more exciting 2025 for HarmonyOS Intelligent Mobility!